Privacy policy

Privacy Policy

Effective Date: April 20, 2026

Primalis Lifestyle ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your data.

By using primalislifestyle.com (the "Site") or purchasing Primali-T, you consent to the practices described below.

1. Information We Collect

1.1 Information You Provide Directly

  • Contact Information: name, email, phone number, shipping and billing address
  • Payment Information: credit/debit card details processed securely through our payment processor (we do not store card numbers on our servers)
  • Account Information: username, password (stored hashed), subscription preferences
  • Communications: emails, support tickets, survey responses, and reviews you submit

1.2 Information Collected Automatically

  • Device & Browser Data: IP address, browser type, operating system, device identifiers
  • Usage Data: pages visited, time on site, referring URLs, clicks, purchase funnel behavior
  • Cookies & Similar Technologies: session cookies, persistent cookies, pixels (including Meta Pixel, Google Analytics, TikTok Pixel)

1.3 Information from Third Parties

  • Payment processors (Shopify, Stripe) may provide transaction confirmation data
  • Marketing platforms (Meta, Google, TikTok) may provide advertising performance data
  • Subscription management apps may provide subscription status data

2. How We Use Your Information

We use your information to:

  1. Process and fulfill your orders (including subscription renewals)
  2. Communicate about your orders, shipments, and support inquiries
  3. Manage your subscription (billing, pausing, skipping, canceling)
  4. Send marketing emails about new products, promotions, and content (only with your consent — opt-out available in every email)
  5. Improve the Site, product, and customer experience through analytics
  6. Prevent fraud and enforce our Terms of Service
  7. Comply with legal obligations

3. How We Share Your Information

We do not sell your personal data. We share it only with:

  • Service Providers: payment processors (Shopify Payments, Stripe), shipping carriers (USPS), email platforms (Klaviyo, Mailchimp), analytics (Google Analytics, Meta)
  • Advertising Partners: anonymized and aggregated data for ad targeting (Meta, Google, TikTok)
  • Legal Requirements: when required by law, subpoena, or to protect rights and safety

All third parties are contractually bound to protect your data.

4. Cookies and Tracking

We use cookies to remember your session and cart contents, personalize your experience, measure advertising effectiveness, and analyze site performance.

You can control cookies through your browser settings. Disabling cookies may affect site functionality (e.g., subscription management).

Third-party tracking: Meta Pixel (for Facebook/Instagram ads), Google Analytics (for traffic measurement), TikTok Pixel (for TikTok ads, if active).

5. Your Rights

Under US State Laws (CCPA, CPRA, and similar)

If you are a California resident (or resident of a state with similar protections), you have the right to:

  • Access the personal information we hold about you
  • Delete your personal information (subject to legal and business record-keeping obligations)
  • Correct inaccurate information
  • Opt out of the sale or sharing of personal information (we do not sell, but you may opt out of targeted advertising)
  • Non-discrimination — we will not penalize you for exercising your rights

To exercise any of these rights, email support@primalislifestyle.com with the subject line "Privacy Request."

Under EU GDPR (for visitors from the EU)

We currently ship only within the USA but may receive visits from EU residents. If you are an EU resident, you have the same rights listed above plus the right to data portability and to lodge a complaint with a supervisory authority.

6. Data Security

We implement industry-standard security measures including SSL encryption, encrypted storage, restricted internal access, and regular security audits. However, no system is 100% secure — we cannot guarantee absolute security of data transmitted over the internet.

7. Data Retention

We retain your personal information while your account is active, as needed to fulfill orders and subscriptions, as required by tax, accounting, and regulatory laws (typically 7 years for transaction records), and as necessary to resolve disputes and enforce agreements. You may request deletion at any time (see Section 5).

8. Children's Privacy

Primali-T is intended for adults 18 and older. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected data from a minor, contact us at support@primalislifestyle.com for immediate deletion.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page with an updated "Last Updated" date. Material changes will be communicated via email or a prominent notice on the Site.

10. Contact Us

For privacy-related questions or requests:

Email: support@primalislifestyle.com
Subject line: "Privacy Request"
Mailing address:

Not So Bad Corp.
Attn: Privacy Officer
1209 Mountain Road Pl NE #6396
Albuquerque, NM 87110
United States
EIN: 505-288-9447